With nothing but sheer determination and quite a bit of luck, after only 18 months the Australian government granted my wish, and with a skilled migrant visa, I was on my way to a new life down under.
After re-learning ‘Straian’ English, I landed my first job with the Australasian Housing Institute for a 3 month project to rebuild their website, and my love affair with the world of association marketing had begun.
I quickly fell in love with associations’ purpose-driven, community-based nature. For the next 6 years I immersed myself in the world of digital marketing among a range of membership organisations and graduated from UNSW with a Masters in Marketing. In July 2016 I founded MemberBoat to be able to assist more associations and be involved in more projects (and as a way to be more flexible during my then future maternity leave).
Over the past five years, I’ve had the absolute privilege and pleasure to be involved in some amazing association projects – from developing professional standards for marketers and showcasing the difference that social housing professionals make to people’s lives, to representing the interests of paramedics through the challenges of frontline healthcare, promoting the value of quality student accommodation, demonstrating the value of cleaning and hygiene professionals in a post-pandemic world and many, many more… Each and every project has fuelled my passion to continue helping associations reach their goals.
Through all the projects, powerful membership marketing campaigns, and exciting live or virtual events, I’m proud to have my little impact on different aspects of the Australian society. When I was applying to the membership of the Australian Marketing Institute from my small apartment in Kiev 12 years ago, little did I know where this journey would take me.
Today I’m extremely excited to start the Membership Marketing School. The place where I will not only be able to share my knowledge and passion, but connect to as many association marketing professionals as possible as we embrace the latest digital technology and build our membership communities together.